Step inside Pure Fishing's dynamic new Charleston, South Carolina showroom—a bold centerpiece for one of the world’s leading fishing tackle and outdoor brands. As home to household names like Berkley, Penn, Abu Garcia, Ugly Stik, Plano, and more, Pure Fishing is renowned for innovation and quality in angling gear. Our custom designed nautical chart wallpaper anchors this expansive 950 sq. ft. space, making a splash with completely personalized colors and a striking compass rose star highlighting the showroom’s exact location.
Spanning 186 inches high by 733.5 inches wide, this immersive mural blends coastal artistry with commercial impact, creating a professional, trade show-inspired environment. From concept to installation, this project highlights how bespoke wallpaper can elevate interiors and bring brand stories to life.
Created in collaboration with Kimberly Hoffman, VP Marketing Operations for Pure Fishing, this custom nautical chart mural brings the spirit of Charleston’s coast directly into the new showroom. As our second-largest project to date, it features signature colors and a compass rose that highlights Pure Fishing’s legacy in the angling world. This installation celebrates both place and brand, making a big impression for every guest who walks through the doors.
Thanks to expert installer Rob Heintschel, the wallpaper was fitted flawlessly, allowing the design to truly stand out. See more of Rob’s work on Instagram.
